Cars.com, a quality online resource for car buyers and sellers, is releasing a new commercial that will be seen during Super Bowl Sunday. Cars.com Campaign has its sights on showing how helpful and important is it to look for the best car information from an award-winning web destination. The 30-second spot Cars.com fills will be shown during the 1st quarter of the Big Game. The car site poses a question for fans, “Why drama?” The answer will manifest in the television advertisement.
The website offers many tools, including a side-by-side comparison of vehicles, which is why people choose Cars.com. “Buying a car is the second largest purchase most people will ever make,” said Linda Bartman, Vice President of Marketing, Cars.com. “Car shoppers often indicate that they feel stressed during the process, so our new campaign taps into this insight and highlights the tools that Cars.com offers to help take the stress out of car shopping.” For more information on Cars.com or its campaign, visit www.cars.com/whydrama, or wait until Super Bowl XLVII on February 3rd. The answer to the question may surprise football fans.